Lasso was founded by brother & sisters based in the beautiful island of Puerto Rico, where the sea has been a part of their lives since they were young. Through the years, rope decorations and knots have always been present in their home, with plant hangers, mobile sculptures, fruit hangers, jewelry (you name it). All handcrafted out of rope, it was just a matter of time before they extended the craft to their pets.
It all started with Gaia, a stray Puerto Rican lab they rescued at the beach. She was the first Lasso wearer and thanks to her ability to show it off everywhere she went, people started asking about it and friends soon started wanting one. Alas, Lasso was created!
"Through trial and error, great customer feedback and product testing, we are able to provide high quality, design oriented, handcrafted dog rope accessories that are a far better alternative to your usual collars and leashes", says Amber Lee, owner and general manager for Lasso.
Far better than ordinary leashes? Yes, because rope is excellent for sensitive coats, does not tangle with fur, its flexible, lightweight, soft on your hands, and 100% eco-friendly.
The Reopening: November 2018
As many of you may know, in 2017 Hurricane Maria caused an enormous disaster in Puerto Rico. As a direct result of the cyclone, Lasso went out of business and its founders and family sold the brand to Amber Lee, a dear friend and dog bandana designer for Lasso. By the time, she believed that such a nice and young brand deserved to be brought back to life once again, and she was right!
Amber Lee is a journalist, a law student and the guardian of Sparky, who is famous in Puerto Rico (for the wrong reason!) as a victim of animal cruelty in the local news. (You can find his complete story in our blog
.) Sparky is ok now (too cute for his collar) and he’s a key member of Lasso Team, and the face of the brand.
As for Amber, she hired and works together with Anabella and Efrany, two resilient women from the coast town of Loíza. They met each other while Amber Lee was working as the communication director of Taller Salud, a feminist grassroots nonprofit NGO based in Loíza, a zone completely destroyed by the hurricanes Irma and Maria.
"As a team, we encourage each other to create new possibilities for women, for our communities and for our dogs. Our values and lifestyle include respect for our environment, commitment with our communities and passion for art, design and dogs!"