Lasso was founded by brother & sisters based in the beautiful island of Puerto Rico, where the sea has been a part of our lives since we were young. Through the years, rope decorations and knots have always been present in their home, with plant hangers, mobile sculptures, fruit hangers, jewelry (you name it) all handcrafted out of rope, so it was just a matter of time before they extended the craft to their pets.
It all started with Gaia, a stray Puerto Rican lab we rescued at the beach. She was the first Lasso wearer and thanks to her ability to show it off everywhere she went, people started asking about it and friends soon started wanting one. Alas, Lasso was created!
Through trial and error, great customer feedback and product testing, we are able to provide high quality, design oriented, handcrafted dog rope accessories that are a far better alternative to your usual collars and leashes.
Far better? Yes, because rope is excellent for sensitive coats, does not tangle with fur, its flexible, lightweight, soft on your hands, and 100% eco-friendly.
The Reopening: November 2018
As many of you may know, Hurricane Maria caused an enormous disaster after it hit the island of Puerto Rico on September 20, 2017. As a direct result of the cyclone, Lasso founders and family needed to regroup and make difficult decisions in order to gain stability as a family. After realizing that they wouldn’t be able to reopen their online store again, they offered to sell the brand and it was Amber Lee, a dear friend and dog bandana designer for Lasso, who believed that such a nice and young brand deserved to be brought back to life once again.
Amber Lee is a journalist. a law student and the mother of Sparky, who is famous in Puerto Rico (for the wrong reason!) as a victim of animal cruelty, incident that was caught on camera and aired in the local news. His attacker was arrested and charged and now she has to attend periodic psychiatric evaluations in order to fulfill court’s requirements. You can find his complete story in our blog
. Sparky is ok now (too cute for his collar) and he’s a key member of Lasso Team, and the face of our brand.
As for Amber, she hired and works together with Anabella and Efrany, two resilient women from the coast town of Loíza. They met each other while Amber Lee was working as the communication director of Taller Salud, a feminist grassroots nonprofit NGO based in Loíza, a zone completely destroyed by the hurricanes Irma and Maria. As a team, we encourage each other to create new possibilities for women, for our communities and for our dogs. Our values and lifestyle include respect for our environment, commitment with our communities and passion for art, design and dogs!